Simon Miller x In-N-Out

Target: Created a collaboration between one fashion brand and one non-fashion brand that included a storyline, an inspiration board, and a launch strategy.

Insight: Through brand analysis and conceptual ideation, Simon Miller and In-N-Out Burger could construct a cohesive collaboration collection through their shared love for quality products rooted in Californian culture.

Skills: Brand Analysis, Omni Chanel Marketing Strategy, Consumer Profiling, Cross Industry Collaboration Strategy, Graphic Design, Creative Direction, and Art Direction.

Additional collaborator: Anna McGregor

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