Tori Malloy is a New York-based creative director, strategist, and consultant specializing in fashion, beauty, and culturally connected brand work.

She develops campaigns from the ground up — combining research, concept development, and execution with a clear point of view. Her approach is rooted in research and shaped by a strong understanding of emerging trends and the ways consumers connect with brands.

With a strong background in social media, Tori brings a modern, platform-native perspective to every project. She understands how brands evolve online — how storytelling, creators, and tastemakers shape perception — and uses that knowledge to develop work that’s relevant, engaging, and built to last across digital channels.